Business, Industry

Sex and your advertising.

You’re heard it before – sex sells! Then, you see everyone getting excited about advertising. Draping half-naked women over bonnets in automobile commercials and showing legs and skin to convince viewers to buy tech gadgets. Even the ladies on those inescapable ‘call-in-programs’ are now wearing dangerous bosom-boosting low cuts. Pleading with our kids to “act responsibly, have safe sex”.

Well! I regret to inform, many of us are misusing this theory of sex in advertising. Yes this approach tends to get people’s attention. But it stops there. It does not convince them to buy. And it certainly does not help to put your brand in their ‘good books’. This equals wasted advertising in the real world my friends.

The truth is: sex does sell. But it only sells when it’s relevant to your product. A few instances of when it may be… are in ads for beauty and cosmetic products. When naked or skimpily attired models can show the actual results of a product’s usage on their bodies. Making the element of ‘skin’ relevant. Even health foods could be considered suitable depending on their benefits.

I know! Some advertisers in Guyana may want to argue that they are quite contented with getting people’s attention full stop. Their other promotional efforts will close the sale. Again, you’re putting too much at stake.

When you wildly drop sex and seductive imagery in your ads regardless of relevance, you send the message that the brand is shallow, desperate. “My product does not have any real benefits to offer you, so hey! I’ll give you pretty faces with legs and boobs instead”.

Stop this nonsense of prostituting your product. It’s the only way you’ll build a strong brand with integrity that sells. In many cases, your products are great! They offer sound benefits. Convince consumers by promoting that instead. You’ll find over time, my advice paid off in dollars.